Number Of New Pages
Blnkt Created
All-Time Blog Traffic From Blnkt Blogs
YOY Increase In Organic Leads
Hillis Brothers Painting began in the 1990’w with a simple mission: to deliver high-quality interior and exterior painting services to homeowners and businesses in Southwest Michigan. Through steady work, they gew steadily, but they knew they could grow faster. They worked with Blnkt to grow their online presence through content marketing and local SEO.
Here’s how Hillis Brothers partnered with Blnkt to refine their SEO strategy, increase visibility, and drive consistent, high-intent traffic to their site.
Painting is a competitive industry offline. Online, their competitors all have websites, but they’re poorly optimized most of the time.
Hillis Brothers lacked topical authority. As they added more services and expanded their service area across Southwest Michigan, their authority became spread too thin.
With a lack of focus on content marketing, Hillis Brothers website had outdated content. Google favors fresh, relevant updates that meet user intent.
Without a KW Research strategy, Hillis Brothers published a lot of content that failed to drive traffic or meet a relevant audience.
To address Hillis Brothers challenges, we crafted a comprehensive SEO content strategy built on competitor analysis, customer search behavior insights, and deep dives into their services and audience needs. Here’s what we did:
As Hillis’s services expanded across the state., their authority was diluted. To rebuild it, we focused on creating location-specific and service-specific content. These hyper-targeted pages showcased their expertise and helped search engines connect them to relevant local searches.
Google prioritizes fresh, relevant content. We revamped outdated pages and prioritized a steady publishing schedule. By targeting user intent with timely, engaging blogs, Hillis’s website stayed competitive and relevant in search rankings.
Without a solid keyword research strategy, Hillis had published content that didn’t reach the right audience. We conducted comprehensive keyword research, identifying high-intent keywords with untapped potential. The result was strategic, user-focused content that drove targeted traffic.
These articles catered to a broad audience, such as “How to dispose of paint in Michigan” and “Interior Painting Cost In Michigan” They answered common questions while building trust with potential customers.
