Number Of New Pages
Blnkt Created
90 Day Increase In Organic Traffic
Hoffer Pest Solutions is a pest control serving Southeast Florida. As their business grew, so did their need for digital marketing. Their website was ranking fairly well in a competitive area. However, they needed a strategy to outrank competitors with bigger SEO budgets.
Here’s how Hoffer Pest Solutions partnered with Blnkt to refine their SEO strategy, increase organic traffic, and reach more homeowners in Florida.
SEO is intensely competitive for pest control in Florida. Every company has a website and an SEO company and they’re all doing the same things and targeting the same KWs. There’s only so much room at the top.
Hoffer Pest Solutions was doing a fantastic job of ranking on the first page for keywords like “Pest Control Fort Lauderdale” & “Ant Control”. However, they were leaving money on the table by not targeting informational KWs with buyers-intent.
Their current SEO provider only had the bandwidth to publish a few blog posts per month. The content they published was not hyper-localized, so it struggled to rank.
To help Hoffer Pest rank for high-value keywords, we needed to research their target market and find the informational keywords their target market searched for.
Here’s how we did it:
The money is made in choosing informational KWs that have a little bit of buyers-intent and local intent. Google already sees Hoffer Pest as the pest control experts in Southeast Florida, so we choose keywords in that niche.
If location is the most important part of real estate, research is the most important part of content writing. Why do most content marketers and SEOs skip this? Because it usually takes forever. Our research process helps us discover unique insights about your brand, target market, and the subject matter at warp speed.
We can then write authoritative content that educates your audience and positions you as the expert in the niche.
When we know the exact search intent and find our unique insights, the content writing is actually the easiest part. We use our content writing frameworks to add an extra layer of authenticity to the blogs.
