Number Of New Pages
Blnkt Created
Monthly Organic Traffic Added
Monthly Organic
Traffic Value Added
Mimi Green began with a heartfelt mission: to create stylish, high-quality, and personalized pet accessories that celebrate the bond between pets and their families. Over the years, they grew into a beloved brand, known for their handcrafted collars, leashes, and harnesses that bring both personality and practicality to pet owners everywhere. As their customer base expanded, so did their need for a stronger online presence to connect with pet lovers around the world.
Here’s how Mimi Green partnered with Blnkt to elevate their SEO strategy, boosting visibility and driving meaningful growth with measurable outcomes.
Mimi Green operates in a highly competitive niche within the pet industry. As a small business, they faced challenges in standing out among larger retailers and building a strong online presence to reach a wider audience of pet lovers.
Mimi Green struggled with aging content that Google no longer considered relevant. They needed to refresh their current blogs and write content for untargeted keywords.
Because of its high-quality products, Mimi Green competes in a market that is different from that of typical dog collar retailers. They’ll lose out to cheaper options if they can’t communicate this to their target market.
Mimi Green had published hundreds of blog posts in the past. However, they lacked a solid KW research strategy. This meant that their blog content had a very low hit-rate.
To address Spaulding Decon’s challenges, we crafted a comprehensive SEO content strategy built on competitor analysis, customer search behavior insights, and deep dives into their services and audience needs. Here’s what we did:
As Spaulding’s services expanded across the U.S., their authority was diluted. To rebuild it, we focused on creating location-specific and service-specific content. These hyper-targeted pages showcased their expertise and helped search engines connect them to relevant local searches.
Google prioritizes fresh, relevant content. We revamped outdated pages and prioritized a steady publishing schedule. By targeting user intent with timely, engaging blogs, Spaulding’s website stayed competitive and relevant in search rankings.
Without a solid keyword research strategy, Spaulding had published content that didn’t reach the right audience. We conducted comprehensive keyword research, identifying high-intent keywords with untapped potential. The result was strategic, user-focused content that drove targeted traffic.
General Resource Content These articles catered to a broad audience, such as “How to Prepare for Hoarding Cleanup” and “What to Expect from Professional Decontamination Services.” They answered common questions while building trust with potential clients.
