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New England Home Buyers is a team of real estate investor brothers. They are a local home buying company in Massachusetts. They do one thing and one thing only. Provide homeowners that want to sell their homes fast with an easy selling process.
Here’s how New England Home Buyers partnered with Blnkt to refine their SEO strategy, increase visibility, and drive consistent, high-intent traffic to their site.
Real estate investing is a brutally competitive industry. All the top companies are at the top of their game with SEO, leaving little room at the top.
New England Home Buyers had published a few blogs, but they lacked value and depth. This meant that they couldn’t rank for the keywords they were targeting.
The majority of their pages were actually location pages. Google had a hard time trusting their website as the premier source of real estate information in Massachusetts.
NEHB didn’t have a KW reseaerch startegy for their blogs. They covered topics that people just weren’t searching for.
To address Hillis Brothers challenges, we crafted a comprehensive SEO content strategy built on competitor analysis, customer search behavior insights, and deep dives into their services and audience needs. Here’s what we did:
As Hillis’s services expanded across the state., their authority was diluted. To rebuild it, we focused on creating location-specific and service-specific content. These hyper-targeted pages showcased their expertise and helped search engines connect them to relevant local searches.
Google prioritizes fresh, relevant content. We revamped outdated pages and prioritized a steady publishing schedule. By targeting user intent with timely, engaging blogs, Hillis’s website stayed competitive and relevant in search rankings.
Without a solid keyword research strategy, Hillis had published content that didn’t reach the right audience. We conducted comprehensive keyword research, identifying high-intent keywords with untapped potential. The result was strategic, user-focused content that drove targeted traffic.
These articles catered to a broad audience, such as “How to dispose of paint in Michigan” and “Interior Painting Cost In Michigan” They answered common questions while building trust with potential customers.
