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Semrush set out with an ambitious goal: to empower marketers and businesses with the tools they need to succeed in an increasingly competitive digital landscape. Over the years, Semrush became an indispensable partner for SEO, content marketing, and advertising professionals, delivering data-driven insights and innovative solutions. As their platform continued to evolve, so did their need for strategic initiatives to reach and engage their global audience.
Here’s how Semrush partnered with Blnkt to refine their SEO strategy, driving heightened visibility and enabling transformative results.
Semrush is the leading SEO software. Their team needed a quality piece around how to start a digital marketing agency. They didn’t have the time to write it themselves, and they wanted someone with experience starting a digital marketing agency.
Semrush wanted to target marketing professionals or freelancers who are considering starting their own marketing business.
Semrush wanted to showcase themselves as an one-in-one platform for both performing marketing and running an agency business.
To meet Semrush’s goal of ranking for the highly competitive KW “How to start a digital marketing” agency, we knew that we needed to create the best resource on the internet.
Here’s what we focused on :
Good keyword research is intent-based. To write a great article, you want to find and include all of the KWs that match the intent of your target KW. This will inform the article’s structure and let Google know what you want the article to rank for.
We uncovered intent-based KWs like:
These supporting KWs added depth to the article. Since they had a similar intent to our target KW, we could also rank the article for these KWs.
Step two is researching what is already ranking for the target KW. We dissected the top five ranking pages and asked, “why do they rank?”
We aimed to include everything, including the top articles and then some. We found that people just didn’t want to know how to start a digital marketing agency. They also wanted help on validating whether they should start an agency. Many agency owners are previous freelancers. Sometimes, it’s not the best decision to start an agency.
We used our industry knowledge and internal systems to extract unique insights about starting a digital marketing agency.
It turns out that Semrush already had tons of content about starting an agency (shocker!).
Our job was to take all of that content and structure it into an article that Google would rank.
With the KW and competitor research complete, the next step is building an article skeleton. This is an often overlooked strategy. Taking the time to do this allows us to do two things:
The final piece is to write the content. We treated each section in the article as its own article. This allowed us to do separate research for each section so that they could stand alone and deliver maximum value.
As a content writer, you must constantly ask, “what’s the best way to deliver this information?”
Sometimes, the best way to explain something is through a table, a graphic, or a video.
