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Spaulding Decon began with a bold mission: to provide compassionate and efficient decontamination services for individuals and families facing challenging circumstances. Over time, they became a trusted partner for biohazard remediation, hoarding cleanup, and crime scene restoration. As demand for their services grew, so did their need for a more robust online presence to connect with those in need.
Here’s how Spaulding Decon partnered with Blnkt to transform their SEO strategy, driving greater visibility and empowering growth with measurable results.
Spaulding Decon is in a competitive industry. As a franchise, they struggled to cement their presence locally in dozens of different locations across the United States.
Spaulding lacked topical authority. As they added more services and franchises across the U.S, their authority became spread too thin.
With a lack of focus on content marketing, Spaulding’s website had outdated content. Google favors fresh, relevant updates that meet user intent.
Without a KW Research strategy, Spaulding Decon published a lot of content that failed to drive traffic or meet a relevant audience.
To address Spaulding Decon’s challenges, we crafted a comprehensive SEO content strategy built on competitor analysis, customer search behavior insights, and deep dives into their services and audience needs. Here’s what we did:
As Spaulding’s services expanded across the U.S., their authority was diluted. To rebuild it, we focused on creating location-specific and service-specific content. These hyper-targeted pages showcased their expertise and helped search engines connect them to relevant local searches.
Google prioritizes fresh, relevant content. We revamped outdated pages and prioritized a steady publishing schedule. By targeting user intent with timely, engaging blogs, Spaulding’s website stayed competitive and relevant in search rankings.
Without a solid keyword research strategy, Spaulding had published content that didn’t reach the right audience. We conducted comprehensive keyword research, identifying high-intent keywords with untapped potential. The result was strategic, user-focused content that drove targeted traffic.
General Resource Content These articles catered to a broad audience, such as “How to Prepare for Hoarding Cleanup” and “What to Expect from Professional Decontamination Services.” They answered common questions while building trust with potential clients.
